Stop renting leads from portals. Own the channel.
We build the complete digital engine for UAE mortgage brokerages — an AI assistant that answers and captures leads around the clock, rate hubs and calculators that pull in high-intent buyers, and the SEO to be found. Already built, live, and running for a Dubai brokerage.
Free build audit of your current site on the call — no obligation.
Four things almost every UAE brokerage is losing money to
The portals own your leads
Bayut and Property Finder rent you access to buyers you never get to keep. Every enquiry costs you again next month.
Your site is a brochure, not a machine
Most broker sites are five static pages and a contact form. They do nothing at 11pm when a buyer is comparing rates.
You answer the same five questions daily
Eligibility, DBR, fees, non-resident rules, buyout maths. Your time goes to questions software should be answering.
You are invisible in Google and in AI
Buyers now ask ChatGPT before they ask a broker. If your content is not the source, you are not in the conversation.
A lead engine, not a brochure
AI mortgage assistant
Answers eligibility, rate, fee, and process questions from your own verified content — with citations, never invented numbers. Captures the name and number mid-conversation and writes a lead straight into your dashboard.
Live rate hub & rate index
A bank-by-bank rates page plus your own monthly rate index — proprietary data that earns links, press citations, and AI mentions no competitor can copy.
Calculator suite
Mortgage, eligibility, DBR, buyout break-even. The highest-intent traffic on the internet, and every one is a lead form.
Bank & product guides
A page per lender with real products and rates — the pages that catch buyers already shopping a specific bank.
Lead panel & routing
Every enquiry from every source in one dashboard, with instant WhatsApp routing so you reach the buyer while they are still reading.
Automated rate monitoring
A bot watches lender and competitor pricing on a schedule and flags every change, so your content is never stale.
We did not prototype this. We run it in production for a Dubai brokerage.
Mortgease is a live UAE mortgage brokerage. We built their entire digital operation — the website, the AI assistant, the rate infrastructure, the lead system, and the search strategy. Everything on this page is something we have already shipped and maintain.
*Retrieval accuracy measured as hit@3 against a written 42-question benchmark after moving the assistant from keyword to semantic search — up from 81%.
The AI assistant
Grounded in 239 chunks of the brokerage’s own content. Answers with citations, remembers the conversation across turns, and books the lead itself using tool calls — then hands off to WhatsApp when a human is needed.
The rate infrastructure
A monitoring job checks lender pricing on a schedule and flags every move. That feeds a public rates hub, an EIBOR page, and a monthly rate index — original data that earns citations instead of chasing them.
The search engine
Money pages, bank guides, a glossary programme, and a technical rebuild — canonical redirects, real 404s, clean titles, an llms.txt for AI crawlers, and automated index submission on every launch.
Three ways to start
Build fee plus a monthly retainer that covers hosting, support, content, and rate upkeep. No portal-style per-lead charges — the leads are yours.
Launch
Independent brokers who need a credible presence fast.
- ✓Up to 12-page broker website
- ✓Mobile-first, fast, SEO-ready build
- ✓Lead capture + WhatsApp routing
- ✓2 calculators (mortgage, eligibility)
- ✓Google Business + search setup
- ✓Hosting, SSL, backups, support
Growth
Established brokerages that want the phone to ring without paying portals.
- ✓Everything in Launch
- ✓AI mortgage assistant with lead capture
- ✓Full calculator suite incl. DBR
- ✓Bank & product guide pages
- ✓Live rate hub
- ✓Lead dashboard
- ✓4 SEO content pieces per month
Authority
Brokerages that intend to be the name people search for.
- ✓Everything in Growth
- ✓Proprietary monthly rate index
- ✓Automated lender-rate monitoring
- ✓Client proposal generator
- ✓Press kit & data-PR programme
- ✓Backlink & authority campaign
- ✓Priority support and roadmap
Prices in AED, excluding VAT. Custom scopes quoted after the discovery call.
Live in weeks, not quarters
Discovery call
We look at your current site, lead sources, and what you are paying the portals.
Build
Your site, calculators, and content go live in stages. You review every week.
AI layer
We train the assistant on your products, rates, and policies. Nothing goes live unreviewed.
Grow
Content, rate refreshes, authority building, and a monthly report on leads.
Questions brokers actually ask
Do you work with brokers who compete with each other?+
We are open about it. We do not resell one client’s proprietary data, pricing sheets, or content to anyone else — ever. What we reuse is our own platform and engineering. If you want category exclusivity in your emirate or segment, we offer it as a paid add-on.
Will the AI assistant give clients wrong rates or advice?+
It only answers from content you have approved, and it cites the page it used. If the answer is not in your content, it says so and hands off to a human on WhatsApp rather than guessing. We test retrieval against a written benchmark before launch and never let it improvise on fees or rates.
Who owns the website and the content?+
You do — completely. On final payment you get the repo, the content, the domain, and the deployment runbook. No per-seat licence, no hostage hosting.
How long before this brings leads?+
Direct channels — the assistant, calculators, WhatsApp — start working the day you launch. Organic search is slower and honest brokers should tell you so: meaningful ranking movement takes three to six months of consistent content and authority work. Anyone promising page one in a month is selling you something.
We already have a website. Do we start over?+
Usually not. We can layer the assistant, calculators, and rate hub onto what you have, then rebuild only what is holding you back.
Are you regulated to give mortgage advice?+
No, and we do not. We are a software studio. Everything we build routes real advice to you, the licensed broker. The tools qualify and inform; you advise.
Let’s look at what your website should be earning you.
Thirty minutes. We audit your current setup, show you the live build, and tell you honestly whether this is worth doing for your brokerage.